Creative Trademark Enforcement Part II: Shutting Down The Upside Down

Over the past few years, we have seen numerous instances of companies protecting their trademarks in creative ways – approaches that leverage humor and the brands themselves in order to achieve an acceptable legal outcome while simultaneously promoting the company and its brands, thus minimizing the risk of public relations blowback. In this "Creative Trademark Enforcement" series of blog posts, I'll be exploring some of the more interesting takes on this approach, from singing lawyers to town criers and beyond. In Part I of the series, I discussed VELCRO^® Brand's " Don't Say Velcro" video, in which a group of lawyers literally sing and dance to stave off genericide. As strange as that sounds, this post is about something even stranger.