Coronavirus And Trademarks

As (hopefully) most of the country practices social distancing and extra conscientious hygiene techniques, somewhat less than most of the country may be curious about what this Coronavirus could possibly have to do with trademarks. There's always an angle. At least, I am working hard to find one since the Coronavirus has occupied a lot of space in my brain for the past couple weeks and I am passed the deadline for this post.

Most people are by now familiar with the social media stories about consumers associating Coronavirus with Corona beer. But those seem to be little more than urban legend. A press release from Constellation Brands described such stories as misinformation and insisted that such "claims simply do not reflect [their] business performance and consumer sentiment."