Can You Avoid Copyright Claims By Modifying Props Used In Your Ads?

In Crystal Castles, the arcade game released by Atari in 1983, the player controls Bentley Bear, a bruin tasked with collecting gems scattered throughout a castle while avoiding enemies intent on thwarting his quest. Last year, State Farm released a six-second digital ad that featured actors standing in front of, and interacting with, a Crystal Castles arcade-game cabinet. The cabinet was modified to replace the "Crystal Castles" title with "Witch's Broom" but otherwise was left intact. Included in the complaint was the following screen shot from the ad:

The titular switcharoo didn't fool die-hard gamers, a number of whom posted comments on social media correctly identifying the relabeled console. A few even reacted negatively to the use (e.g., "You think a bastardized Crystal Castles cabinet is going to make you seem cool to gamers? Think again").