ARTICLE · 14 OCTOBER 2022

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Can I File A Trademark Application Before I Start Doing Business?

EPGD Business Law

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A trademark protects the specific, unique name, logo, and symbols regarding your products or business brand. A trademark is pivotal to the marketing and public relations aspect of your goods, services, and business brand.

United StatesIntellectual Property

Benjamin Bedrava

A trademark protects the specific, unique name, logo, and symbols regarding your products or business brand. A trademark is pivotal to the marketing and public relations aspect of your goods, services, and business brand. The United States Patents and Trademarks Office (USPTO) is the governmental agency in charge of registering any trademark you wish to file an application for. To answer this question in short, yes, you can file a trademark application before you start your business, but certain requirements must be met.

What Can You Trademark?

The USPTO also allows you to trademark sounds, colors, or smells, in relation to your specific and unique name, logo, or symbol. For instance, the company Hasbro has trademarked the Play-Doh smell of the Play-Doh toys as a result of the unique smell deriving from its toys that after decades in business have been associated with the company and its products.

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