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ARTICLE · 19 FEBRUARY 2026

Alcon Entertainment, LLC v. Tesla, Inc.

Loeb & Loeb LLP
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Plaintiff Alcon Entertainment LLC owns the copyright to the motion picture Blade Runner 2049. In 2024, Tesla owner Elon Musk displayed an image at a Tesla promotional event intended "to solicit investment and advertise . . .

United StatesIntellectual Property
Tal Dickstein
Tal Dickstein
Ezra Isaacson
Ezra Isaacson

District court denies motion to dismiss copyright infringement claim against Tesla and owner Elon Musk based on their use of images from the movie Blade Runner 2049 to create an AI-generated image that was displayed at an event promoting the Tesla Cybertruck.

Plaintiff Alcon Entertainment LLC owns the copyright to the motion picture Blade Runner 2049. In 2024, Tesla owner Elon Musk displayed an image at a Tesla promotional event intended "to solicit investment and advertise . . . new Tesla products to consumers." The image Tesla used bore some similarities to "the publicity image for theatrical release promotion" of Blade Runner 2049, which Alcon alleges is the film's "most recognizable still image" and is used in trailers for the film on YouTube and other platforms.

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