ARTICLE · 21 JULY 2015

A Post About Beer! – Kölsch To Be Precise

Sullivan & Worcester

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Not long ago a colleague brought to my attention a "mea culpa" published on the Down The Road Beer Company website, www.downtheroadbrewery.com.

United StatesIntellectual Property

Lawrence Robins

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Not long ago a colleague brought to my attention a "mea culpa" published on the Down The Road Beer Company website, www.downtheroadbrewery.com. Apparently the brewery ran into a bit of trouble with the Alcohol and Tobacco Tax and Trade Bureau, the federal agency tasked with, among other things, policing product labeling for products containing alcohol. In designing a label for its "Down The Road Rasenmäher Kölsch," the brewery broke the rules by depicting the character "Hans Mowermann" operating a power lawn mower while holding up a large mug of, presumably, Down The Road Rasenmäher Kölsch. As we all (should) know, operating machinery while under the influence of alcohol ist verboten!

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