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VIDEO · 24 DECEMBER 2014

A Christmas Story’s Trademark Popularity

Stites & Harbison PLLC
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It’s Christmas Eve, which means which means it’s time for holiday cheer, merriment and 24 straight hours of A Christmas Story.

United StatesIntellectual Property
Stites & Harbison PLLC
Stites & Harbison PLLC
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It's Christmas Eve, which means which means it's time for holiday cheer, merriment and 24 straight hours of A Christmas Story. TBS will air the holiday classic on a loop beginning at 8 p.m. Eastern today and continuing through 8 p.m. Christmas Day. This year marks the marathon's 18th anniversary.

The film is based on the short stories and semi-fictional anecdotes of Jean Shepherd. I was introduced to Jean Shepherd's work in a college sociology class. It was easily the best required reading of any class that I took at Vanderbilt.

24 Hours of A Christmas Story is one of the most popular holiday programming events on cable television. All three airings of the movie on Christmas Eve draw bigger ratings in the 18-49 demographic than anything else on cable. Last year, the 8:00 pm Christmas Eve showing was the most watched with 5.2 million total viewers.

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