Today, the licensing of brand names is more popular than ever in
the sale of apparel. As a result, apparel sellers and
licensees are routinely entering into license agreements with the
owners of brands. While many of the issues that are confronted by a
licensee in negotiating a license agreement are readily apparent
— such as royalty rates, exclusivity, guarantees, territory
and the like — there are a number of concepts that are not as
obvious, yet can be critical to ending up with an agreement that
will protect the licensee down the road.
In his recent article for Women's Wear Daily,
Kenneth Schulman, co-head of Pryor Cashman's Fashion and
Licensing practices, examines the issues licensees should be
cognizant of when negotiating a license agreement.
