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ARTICLE · 05 NOVEMBER 2014

CFPB Targets Marketing Service Agreements

The CFPB alleged that Lighthouse violated RESPA section 8 by compensating referral sources for performing certain marketing services.

United StatesFinance and Banking

On September 25, 2014, the Bureau of Consumer Financial Protection ("CFPB") entered into a Consent Order with Lighthouse Title, Inc., a title insurance company located in Holland, Michigan ("Lighthouse"), in which the CFPB alleged that Lighthouse violated RESPA section 8 by compensating referral sources ("Advertisers") for performing certain marketing services. These marketing/advertising services were performed in accordance with the terms of a "marketing services agreement" ("MSA") entered into between Lighthouse and the Advertisers.

The Consent Order raises several questions, which are identified and discussed below.

1. What Does the Order Say? Interestingly, the Consent Order does not identify the specific marketing services the Advertisers contracted to perform or the amounts of compensation Lighthouse agreed to pay them in return for the marketing services. Rather, it simply lists the things Lighthouse allegedly did and did not do that convinced the CFPB

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