Environmental Claims: Innocent Drinks?

An ad for the drinks company Innocent Ltd appeared on TV, a video-on-demand (VOD) ad, and as a paid ad on YouTube.

The TV ad featured an animation in which characters sang a song with the lyrics: "We're messing up the planet. We're messing up real good. And filling up our bodies with more beige food than we should..." It showed images of buildings and vehicles expelling pollutants, litter, dirty rivers and brown unappetising food. It continued: "We're messing around with nature, we're messing up the sea  ...", accompanied by images of rubbish being thrown into water. A boat, with various characters including a talking otter reached a waterfall. The otter said "Woah, what are we doing?".  The otter said, "Ok, let's try this instead", then sang, "Let's get fixing up the planet. Fix it up real good  ..." The scene changed from a grimy, polluted environment to a greener, fresher one - see example in the image. The song continued, "Be kinder to our bodies with nature's