Startups: Navigating Early-Stage Financing Options

Next to building products and making important early hires, securing and understanding funding options is a significant checklist item for founders that can make or break the sustainability of their company. In fact, a recent study examining startup post-mortems found that running out of cash or failing to raise new capital is the top reason startups fail.

And although we're fresh off the heels of a record year for startup funding and investment, the current global economic environment has entrepreneurs facing the unease of a bearish market and shifting investor expectations. The good news is there are more funding options than ever for startups to consider, and downturns have historically offered unique opportunities for startups to succeed. But not all funding options are created equally.