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ARTICLE · 13 DECEMBER 2017

All Eyes On Performance: How To Make Data Analytics Work For You

Your not-for-profit organization is accountable to many constituents, including donors, volunteers and the people you serve.

United StatesCorporate/Commercial Law

Your not-for-profit organization is accountable to many constituents, including donors, volunteers and the people you serve. A surefire way to demonstrate your effectiveness is through the use of data analytics. With facts at your fingertips, your organization can show the world how you are meeting your goals in community outreach, program activities, fundraising and more. Data analytics can also help you in daily decision making and strategic planning.

If you have not done so already, it may be a good time to get started on a full program or to revisit your current use of data and metrics.

Collect Valuable Information

Data analytics is the science of collecting and analyzing sets of data to develop useful insights, create connections and recognize patterns that can lead to more informed decision making. More importantly, data produces metrics that reflect past and current performances that may also help strategize for future years. For example, your

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