COVID-19 has upended nearly all aspects of normal life
in 2020, so we should hardly be surprised that it will disrupt the
holiday season as well. Those hoping that perhaps the holidays
would be spared the impacts of social distancing and stay-at-home
tendencies will be disappointed, because the third wave of COVID is
fully underway nationally as we enter the season.
AAA expects the number of Americans travelling this Thanksgiving
week will be down at least 10% from a year ago, and it would be
safe to assume that this will hold true for Christmas as well.
There most certainly will be a holiday season in 2020 but it will
be more subdued, more local, and hopefully, more reflective. This
has implications for the commercial side of the holiday season, as
our recent followup Holiday Survey indicates.
