Use Of Tracking Tools Requires Notice And Consent!

When browsing the internet, consumers are accustomed to being presented with advertisements for products for which they previously had searched. Through use of third-party tracking tools, companies are able to monitor visitor activity on their websites to, among other things, provide targeted advertising. Although consumers rarely read them, companies often disclose the use of these tracking tools in their privacy policies. If your company uses third-party tracking tools to collect consumer data, then it is imperative that you read this blog post.

Obtain Consent Prior to Using Tracking Tools

Meta's Facebook Pixel and Google Analytics, among others, are third-party tracking tools that companies utilize to track consumer interactions on their websites. Use of these tracking tools should be disclosed in company privacy policies, and detail: (1) the types of consumer data collected; (2) the tracking tools used to collect that data; (3) how said data is used; and