Polymarket Under Scrutiny Over Influencer Campaigns

Your odds might be slimmer than they seem. 

In a suit filed on June 26, 2026, the National Association of Consumer Advocates, Inc. (NACA), a nonprofit comprised of attorneys and consumer advocates, alleges that Polymarket and its executives engaged in deceptive and unfair marketing practices that led people, especially college students, to use the prediction market. 

The complaint claims that Polymarket secretly paid social media influencers to make what seemed to be organic posts about the company and counseled these influencers on how to make the posts go viral. Additionally, it alleges that the influencers used a fake version of the platform to make trades that gave the impression of authentic experiences, and that the company targeted college students on U.S. campuses during on-campus events and collaborations with individual students and student organizations.