Florida's consumer protection legislation was designed to
complement the Federal Trade Commission's (FTC) work by
protecting state consumers from deceptive or unfair business
transactions. Frequently referenced as the "Florida little-FTC
Act" or "FDUTPA," the law has seen a number of
changes over the years, most recently in 2001.
Doug Brown and Darren McCartney, attorneys at Rumberger, Kirk
& Caldwell, answer questions about the risks businesses face
under Florida's little-FTC Act.
Related Questions
- What do businesses need to know about Florida's
little-FTC?li>
Darren: The law poses a significant risk for
businesses. Although the damages recoverable under FDUTPA are
limited to "actual damages" and "actual
damages" has been severely limited by case law, the act still
provides for the recovery of attorney fees. Even small damage
claims can result in a judgment for thousands of dollars in
attorney fees and costs. Not only will the business have to
pay its
