Implications Of FTC's Final "Click-to-Cancel" Rule: Simplifying Consumer Cancellations

Yesterday, on October 16, the Federal Trade Commission ("FTC") issued final amendments to the "Rule Concerning Recurring Subscriptions and Other Negative Option Programs", also referred to as the "Click-to-Cancel" Rule (the "Rule"). See the following link from the FTC's website for more information: Federal Trade Commission Announces Final "Click-to-Cancel" Rule Making It Easier for Consumers to End Recurring Subscriptions and Memberships | Federal Trade Commission (ftc.gov).

In sum, the Rule intends to help people get their money back if they were misled by sellers and websites to enroll in features like auto-shipment or automatic account renewals. The Rule prioritizes ensuring consumers will not be billed for features they did not agree to pay for, and confirming it is just as easy for customers to cancel their memberships or add-on account features as it was to enroll in the first place.