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ARTICLE · 28 MARCH 2025

FTC Files Brief Defending "Click To Cancel" Negative Option Rule

Global Advertising Lawyers Alliance (GALA)
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Ending speculation and uncertainty about whether new leadership at the Federal Trade Commission (FTC) would repeal or continue to defend the agency's Negative Option Rule...

United StatesConsumer Protection

Ending speculation and uncertainty about whether new leadership at the Federal Trade Commission (FTC) would repeal or continue to defend the agency's Negative Option Rule, which regulates offerings such as autorenewal of subscription services, this week the agency filed a brief at the Eighth Circuit defending the rule—something of a surprise.

We previously discussed the arguments raised by industry groups that are challenging the rule. Broadly, the challengers assert that the rule exceeds the FTC's statutory authority, is procedurally defective, and is arbitrary and capricious. The Eighth Circuit previously denied petitioners' request to stay the rule from taking effect pending litigation.

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