ARTICLE · 11 SEPTEMBER 2025

Amidst Scrutiny Of E-Commerce Platforms, FTC Brings First INFORM Consumers Act Case

Wiley Rein

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E-commerce platforms offering consumer products should take note of the Federal Trade Commission's (FTC) first action enforcing the Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act (INFORM Consumers Act), announced against Temu on September 5, 2025.

United StatesConsumer Protection

E-commerce platforms offering consumer products should take note of the Federal Trade Commission's (FTC) first action enforcing the Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act (INFORM Consumers Act), announced against Temu on September 5, 2025. The INFORM Consumers Act was enacted in 2022 to deter the sale of counterfeit, stolen, and unsafe products and reduce fraud on e-commerce platforms by requiring "online marketplaces" with "high-volume third-party sellers" to collect, verify, and disclose information about those sellers.

After years of dormancy, it has re-emerged as a bipartisan political priority. On August 20, 2025, Senators Dick Durbin (D-IL) and Bill Cassidy (R-LA) sent a letter to the FTC saying they were "concerned by the apparent lack of action" to enforce the Act. And a week later, the Senators also wrote to 46 companies seeking information about their INFORM Consumers Act compliance efforts.

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