Constellation Brands, Boston Beer, Molson Coors, PepsiCo, Jones
are some of the beverage companies betting on drinks with THC or
CBD, adding them to their beverage product lines, as are cannabis
drink makers like CANN Social Tonics, Keef, and Artet. Here's
why:
Just about everyone enjoys socializing with a drink in their
hand. Wherever people are gathering, from couples to small groups
to large events, whether at a bar, cocktail party, friends/family
get together, a game or other outing, most people have a drink in
their hand. Years ago cigarettes were as ubiquitous in social
settings, but those days are long gone - smoking, because of its
health effects and smell, has become obsolete if not shunned. The
same stigmas seem even more pronounced when it comes to smoking or
vaping cannabis, plus there is the added stigma of "getting
high," which, for some reason, as a general matter, seems less
socially acceptable than "getting drunk." Cannabis drinks
are not burdened