As the legal cannabis industry has expanded across the US over
the past decade, green is the most prominent color seen in this
space. In addition to the color of the flower, sales are projected
to reach up to $30.4 billion in the US by 2023, States have
generated as much as $369 million in cannabis tax revenues in a
single year, and legal cannabis is said to support over 240,000
American jobs.
The colors that aren't seen as frequently in the industry
are black and brown.
It's no secret that the prior prohibition of cannabis
disproportionately and adversely impacted people in communities of
color. In an attempt to counter this history of disparity, many
states and cities have implemented social equity programs in
connection to the legalization of medical or adult cannabis use.
Although taking such action is arguably better than taking no
measure at all to increase opportunities for individuals and
communities who were previously harmed from inequitable
