NY Cannabis Control Board Approves Rules For Advertising And Packaging Cannabis

On June 1, 2022, New York's Cannabis Control Board (CCB) approved regulations that will govern the advertising and packaging of adult-use cannabis. The CCB's proposed regulations aim to ensure consumer safety and prevent cannabis companies from targeting youth when promoting their products.

Proposed Cannabis Advertising Regulations

Under the proposed advertising regulations, a licensee is permitted to develop advertising and marketing materials, "provided the primary purpose of the advertising is to displace the illicit market and inform the consumer of the location of licensed retail dispensaries." The regulations further provide that a licensee may engage in "reasonable advertising practices," provided the marketing and advertising does not jeopardize public health or safety, promote youth use, or be attractive to individuals under 21.