New York's Cannabis Control Board (“CCB”)
proposed amendments to cannabis advertising and marketing rules and
regulations. If approved, these new rules and regulations could
expand the way cannabis dispensaries use advertising and marketing
to brand themselves in hopes of standing out amongst the
crowd.
These proposed amendments would help cannabis dispensaries stand
out through branding, as they would allow cannabis dispensaries
to advertise more widely using (1) billboards, (2)
discounts and (3) free merchandise.
Marketing Through Billboard Advertisements
Cannabis dispensaries would be able to advertise their business
on up to three billboards, provided that the billboards are used
for the limited purpose of alerting individuals to the name and
location of the dispensary.
