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ARTICLE · 24 APRIL 2025

CCC Quietly Issues Guidance To Greatly Disrupt Advertising Practices

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On May 21, the Cannabis Control Commission quietly published a bulletin on its website that will immediately impact retailers already struggling to maintain...

United StatesCannabis & Hemp
Jesse Alderman
Jesse Alderman
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On May 21, the Cannabis Control Commission quietly published a bulletin on its website that will immediately impact retailers already struggling to maintain footing in the competitive Massachusetts market. The bulletin, which was emailed on May 29, states that adult-use marijuana establishments that are posting "reduced or promotional pricing offered on their in-store and online menus" or using "terms including, but not limited to "sale," "discount," "purchase program," "xx% off," [or] showing strike-throughs of higher prices next to lower prices" on online menus are violating regulations regarding prohibited advertising practices at 935 CMR 500.105(4)(b)20. Note that these advertising restrictions do not apply to medical marijuana treatment centers or co-located marijuana operators communicating with medical patients.

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