The rapid development of artificial intelligence (AI) has
transformed industries but also raises concerns about its impact on
competition and consumer welfare. As AI continues to evolve,
antitrust authorities face significant challenges in addressing the
competitive implications of AI-driven markets.
Challenges in Antitrust Enforcement
Traditional market definitions, based on product categories or
geographic boundaries, were developed for industries with
relatively stable structures and well-defined competitive
landscapes. However, AI-driven markets are characterized by rapid
technological advancements, network effects, and the emergence of
new business models, making traditional definitions less
effective.
