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ARTICLE · 26 NOVEMBER 2003

Legal Web Site Traffic Improvement

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Many lawyers are realizing that just having a web site is not a panacea to generating new clients. Through a very small informal survey, I’ve concluded that the average lawyer’s web site generates less than 50 unique hits per month and the vast majority of lawyers have not generated any actual new clients from their sites in over a year.

United StatesAccounting and Audit

By Bob Schwartz, CRS

Is your web site generating the traffic and/or actual business you originally thought it would?

Many lawyers are realizing that just having a web site is not a panacea to generating new clients. Through a very small informal survey, I’ve concluded that the average lawyer’s web site generates less than 50 unique hits per month and the vast majority of lawyers have not generated any actual new clients from their sites in over a year.

Actual traffic graph from our Las Vegas legal directory site, which went on-line in late April.

Unique Visitors

Jul 2003

783

Jun 2003

440

May 2003

134

April 2003

5

In only a few months our unique traffic (not hits) has gone from zero to 783 visitors per month, and is climbing fast! The traffic for our longer established San Diego legal directory is shown below:

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