Sponsored: Combining digital and real-world networking will
help maximise your potential
Developing a personal network is as relevant as ever to unlock
your career potential, and the tools you need to do this have
changed.
Within the UK, there are over 20 million active users on
LinkedIn – almost 60% of the student and working population.
Unlike other social media platforms such as Facebook and Instagram,
LinkedIn has more commercial aims, focusing on connecting and
developing professional relationships.
Since LinkedIn was acquired by Microsoft in 2016, it has
transformed from a cold, quantitative database to a more social and
interactive experience. London has benefited from LinkedIn’s
developments and is now the most connected city on LinkedIn –
a London-based user has, on average, 307 connections, the highest
in its category.
