The smartphone is a mere decade old, and with every year has
become ever more integral to people's lives. With each year, it
has become more versatile, absorbing a growing range of functions,
from communication to navigation, from breaking global news to
memorising personal stories. And it is likely to be used even more
intensively over the coming years, as its capability and utility
continues to increase.
The seventh edition of Deloitte's Mobile Consumer Survey:
The UK Cut explores some of the key themes that this year's
survey has revealed, how they are affecting the mobile landscape
today and likely to impact it in the next five years.
Key findings
- 81% of smartphone owners were aware
of at least one application that incorporates machine learning; 65%
use at least one.
