Training
Automotive advertising is a red hot topic in the UK. This
already competitive sector is having to meet new challenges, from
exciting new technologies, to increased competition, supply issues,
the need to showcase environmental credentials, and new ways of
buying and selling cars. All the while, the ASA is keeping a close
eye on this sector with a view to better protecting consumers.
In this, our first sector-specific LS Presents training session,
we will look into the current challenges faced by the automotive
sector, focusing on the hot-button issues for the ASA.
Why attend?
In order to have a successful automotive marketing campaign, it
is vital that you understand the different challenges. Using a
range of examples and case studies throughout the session, we will
discuss:
