As with all forms of marketing communications, under the CAP
Code, sales and prize promotions must not mislead, harm or offend
their audience. In addition, the promoter must ensure that those
who take part are dealt with fairly at all stages of the
promotion.
The Sales Promotion Rules, contained in Section 8 of the CAP
Code (the "Rules"), apply to all sales and prize
promotions, and highlight, among other things, the significant
conditions of the promotion which must be made clear to the
consumer prior to purchase or entry.
In late 2014, CAP conducted a public consultation which proposed
to make a number of amendments to the Rules. The Rules were last
reviewed following the introduction of the Unfair Commercial
Practices Directive ("UCPD"), and its
implementation into English law through the Consumer Protection
from Unfair Trading Regulations (2008). CAP has now published
amended rules; in light of the consultation and to ensure that the
Sales Promotion Rules
