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ARTICLE · 25 JANUARY 2013

Dawn Of The Mobile Influence

Deloitte
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A survey which assessed smartphone usage among consumers and the influence of mobile, excluding tablets, on in-store sales, and it was found that smartphones are already having a significant impact on the retail shopping journey.

United KingdomMedia, Telecoms, IT, Entertainment
Deloitte Consumer Business Group
Deloitte Consumer Business Group
Author LinkedIn connections

Summary

Smartphones in the hands of shoppers are rapidly becoming a major influence on UK retail sales. According to Deloitte research, by 2016, smartphones, used as part of a shopping experience, could impact 15-18% of in-store retail sales – an estimated £35–£43 billion. If you are not doing so already it is time to re-double efforts, and focus resources applied to serving customers through their mobiles on their shopping journeys.

The influence of mobile on informing in-store shopping is set to grow by 200% by 2016 and mobile is becoming the key point of convergence for omnichannel– it is not something which can be ignored.

When assessing the importance of mobile, several specific questions must be top of mind for Retail Executives.

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