If you are working on any type of new creative to support the
launch of a new brand for one of your clients you should always
conduct a clearance search, but what is a clearance search?
A trade mark clearance search is the process that gathers and
assesses all the relevant information relating to your new mark so
you and your client can effectively evaluate whether your proposed
brand is a) available and b) protectable.
Only a clearance search can ensure you do not proceed to launch
using materials that are likely to conflict with anything that
already exists.
During the search, a trade mark expert will review your proposed
new brand against what is currently under registration in the UK,
European and/or relevant international trade mark registers.
