Even superheroes face trade mark problems: that's the
takeaway from episode five of the new TV series She-Hulk:
Attorney at Law (available in the UK on
Disney+).
The series, created by Jessica Gao based on the Marvel Comics
character and starring Tatiana Maslany, tells the story of Jennifer
Walters, a Los Angeles lawyer who can turn into the superhero
She-Hulk.
Over the course of the series, Jennifer/She-Hulk (head of the
"superhuman law division" at law firm Goodman, Lieber,
Kurtzburg, & Holliway) battles with and against rival
superheroes, both in the courtroom and with her superpowers. One of
them is Titania (played by Jameela Jamil).
In episode five, written by Dana Schwartz, She-Hulk discovers
that Titania has registered a trade mark for SHEHULK and has
successfully launched a range of beauty and wellness products.
Titania has also sent a cease-and-desist letter to Jennifer's
home.
