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ARTICLE · 16 APRIL 2014

Cosmetic Warriors Ltd And Lush Ltd v Amazon.co.uk Ltd And Amazon EU Sarl

Carpmaels & Ransford LLP
Carpmaels & Ransford LLP
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The High Court of England & Wales has found that Amazon’s use of LUSH as a Google AdWord infringed the registered LUSH trade mark where the sponsored advertisement triggered by the AdWord did not enable consumers to determine easily that the products being offered were not actual LUSH products.

United KingdomIntellectual Property

The High Court of England & Wales has found that Amazon's use of LUSH as a Google AdWord infringed the registered LUSH trade mark where the sponsored advertisement triggered by the AdWord did not enable consumers to determine easily that the products being offered were not actual LUSH products.

The Court also found that Amazon infringed the registered LUSH trade mark when the search engine and "Related Searches" functions on Amazon's website automatically suggested various "lush" products where, again, consumers could not determine easily that the products being offered were not actual LUSH products.

Summary of the facts and reasoning

Cosmetic Warriors Ltd is the proprietor of Community Trade Mark No. 1388313 LUSH. Lush Ltd is the exclusive licensee of that trade mark (together referred to as "Lush").

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