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ARTICLE · 16 JULY 2014

Cadbury’s Purple Battle Is Lost….

Cadbury has lost the final battle of the bars, ending a ten year legal battle when the UK Supreme Court refused Cadbury's application to appeal.

United KingdomIntellectual Property

We have previously commented on the ongoing battle between Cadbury and Nestlé over the colour purple. Cadbury has lost the final battle of the bars, ending a ten year legal battle when the UK Supreme Court refused Cadbury's application to appeal against the Court of Appeal's decision to refuse their UK trade mark application for the colour purple.

Lesson to be learnt

Based on the comments of the Courts, it is clear that you can obtain a registered trade mark for a colour, you just have to make sure that you fulfil certain criteria when applying for the same.  Obtaining a registration for a colour can give a huge competitive advantage, as shown by Cadbury fighting for so long to protect the colour purple.  Our attorneys have experience in protecting colours as trade marks and can advise on the steps which should be taken and the options available to you.

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