Branding Digital Products And Services

We have a fresh batch of content on our Taylor Wessing Download site which provides insights into the legal implications of the latest media and technology developments.

This month, Download looks at the dos and don'ts of branding digital products and services.

We look at the ever present tension between creating a brand name which is descriptive enough to describe the goods but distinctive enough to qualify for registered trade mark protection. We illustrate the importance of registering early but making genuine use of the marks. As well as branding goods and services, we look at obtaining protection for the physical product itself. We consider what you can and cannot do to promote your brand in the context of key word advertising.