"If you see Sid, tell him": Simon Wood
welcomes Rhiannon Price, Barclays' Director of Group Policy
Development to Mergerspresso. Together, they revisit the iconic 80s
"Tell Sid" adverts and Barclays' report on the need
for a reimagined publicity campaign to drive retail investment into
today's equity markets.
A link to the full report can be found here.
Transcript
Simon Wood (Addleshaw Goddard)
If you see Sid, tell him, I'm not Sid, I'm Simon Wood,
and I'm delighted to revisit the 80s and welcome Barclays
Director of Group Policy Development, Rhiannon Price to
Mergerspresso. Rhiannon and her Barclays team have published a
report on how to engage the UK retail public to invest in the
equity markets, which we'll discuss in the time that it takes
to make your coffee. Rhiannon, for our younger listeners, who is
Sid and why does he feature in your report?
