As sustainability continues to lead the fashion conversation,
luxury fashion brands are under increasing pressure to clean up
their environmental footprint. Protests, like those recently staged
by Extinction Rebellion outside London Fashion Week, will continue
– and are likely to escalate – unless brands take steps
to address the issue. Alongside reviewing their policies and
manufacturing processes, brands must be prepared to respond to
protests positively and proactively, to protect their staff and to
deal with any difficult situations presented.
Protecting your staff
Organisations should consider appointing someone to monitor
online activity including all social media channels for protests
that might affect your business premises, event or reputation. This
information allows managers to take a proactive approach, whether
that be arranging additional security, advising staff to use an
alternative entrance or dealing with PR and corporate
communications. While
