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ARTICLE · 01 DECEMBER 2015

Predicting A Bumper Christmas

Last week almost 60 retail industry leaders and senior executives from the Midlands joined us at our annual industry event, hosted by ourselves, Barclays and Eversheds.

United KingdomCorporate/Commercial Law

Almost three-quarters (72%) shared that they are expecting that retailers across the region will perform as well or better on Black Friday compared to last year – with 42% expecting to see an improved performance.

The clear message was that improving job market and rising wage levels means Midlands retailers are expecting to see a strong end to 2015, kicking off with 'Black Friday' on the 27th November.

Three-quarters (74%) also anticipate an improvement in consumer confidence in the region in the coming three months, compared with the previous three months. This is up on the same period in 2014 when 57% expected to see consumer confidence rise.

When we asked about the drivers behind this change, the improved job market in the region was identified as the main factor, followed by higher average earnings and improved levels of disposable income.

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