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ARTICLE · 01 SEPTEMBER 2020

Counting The Cost Of Getting Your Timing Wrong

It's been a tumultuous year for stock market investors. A bull run that had lasted nearly 11 years came to a shuddering halt in early February as the COVID-19 pandemic hit.

United KingdomCoronavirus (COVID-19)

The pandemic crisis has illustrated why investors should hold their nerve when stock markets fall.

It's been a tumultuous year for stock market investors. A bull run that had lasted nearly 11 years came to a shuddering halt in early February as the COVID-19 pandemic hit. What followed was the shortest and sharpest correction in stock market history; but quick action by governments and central banks then saw a rapid bounce back.

When stock market shocks happen, the risk is that investors' emotions take over. They might panic and sell at the first sign of trouble. Or they might attempt to time the market and buy low, hoping to sell for a profit when prices recover.

But losing your nerve or trying the time the market can prove very costly. And this time was no different because, just like previous stock market crises, some of the biggest market moves - in either direction - happened in just a few days. Whether or not you are invested on those days can make a big

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