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ARTICLE · 01 SEPTEMBER 2017

Crisis Communications: The Inquiry ‘Trap'

When faced with a crisis organisations will often reach for the apparent solution of an inquiry to look at the problem

United KingdomCompliance

When faced with a crisis organisations will often reach for the apparent solution of an inquiry to look at the problem. But too often the reality of what conducting a proper inquiry means is not considered. It may not be a panacea.

When organisations announce that an inquiry is to be held, they do not really appreciate what this means and what the implications are. It may offer relief from some immediate poor media coverage and show to consumers, regulators, politicians and others that they are taking the problem seriously.

When the organisation itself feels that these audiences may not trust them, then they may even go a step further and set-up an independent inquiry.

However, in my experience, there can be some significant potential pitfalls that should be considered from the outset:

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