ARTICLE · 16 JANUARY 2025

Marketing Of Virtual Assets: Compliance And Best Practices When Promoting Tokens, Crypto, And Web3 Projects

Belisario Consulting & Legal

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Compliance and Best Practices for Marketing Virtual Assets: Insights on Promoting Tokens and Web3 Projects.

United Arab EmiratesTechnology

Ferrán García-Candau

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Compliance and Best Practices for Marketing Virtual Assets: Insights on Promoting Tokens and Web3 Projects.

As the web3 industry grows, clearer regulatory frameworks are emerging in UAE and worldwide to protect consumers and ensure transparency. A notable example is the Regulations on the Marketing of Virtual Assets and Related Activities 2024 recently issued by the Virtual Assets Regulatory Authority (VARA).

VARA is leading authority in the field of virtual assets and blockchain. Based in Dubai, VARA is an affiliated of the Dubai World Trade Centre Authority (DWTCA), and is the competent authority in charge of regulating, supervising and overseeing virtual assets and virtual assets activities in Dubai, with the exception of the free zone of the Dubai International Financial Centre.

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