Many governments are looking to gain a more complete picture of
their citizens as they try to better respond to the public's
changing needs. The public sector faces a number of challenges in
persuading citizens to share more personal data, and a recent
series of Twitter polls conducted by KPMG's Global Government
and Public Sector network suggest that trust among citizens around
data sharing remains low.1
To succeed in winning over a skeptical public, focus should
shift towards transparency, an essential foundation for building
trust, and articulating the benefit of using data to add value to
people's lives.
Private sector articulates value better
Citizens now voluntarily share more information with the private
sector than government. Think of everything we share on social
media, and with online shopping platforms. But why? Because the
private sector is better at articulating its value proposition, and
once it gets your data, it retains, arranges and shares
