The following article, written and published by ESG Mena
features comments on greenwashing by BSA senior associate Robert
Mitchley.
As companies worldwide trumpet their ESG credentials and pledge
net zero, many are failing to make good on their promises.
Corporate greenwashing is rife, and it's fuelling climate
change with companies continuing to put profit before the planet,
but time is running out.
Corporate greenwashing claims endure
Greenwashing involves organisations making unsubstantiated and
misleading sustainability claims, and in 2023, it is thriving.
In 2020, the European Commission conducted an extensive analysis
of greenwashing and found in nearly 50% (42%) of cases, company
green claims were either "exaggerated, false, or
deceptive." Meanwhile, in 37% of cases, their claims included
"vague and general statements," using words such as
"eco-friendly" and "sustainable" with little to
back them up. In half of the cases, companies failed to
