Compliance || Communications With Customers

Direct marketing to consumers is a familiar topic of frustration with consumers in the United Arab Emirates ("UAE"). Communication with individual consumers through various means including email, social media, telephone, and texting campaigns is pervasive in the market and can be seen as an invasion of privacy, particularly in the UAE, where consumer contact information appears to be freely available to businesses.

Recently, the UAE has placed a renewed focus on protecting consumer privacy and personal data with the issuance of:

1. Federal Law No. 15 of 2020 on Consumer Protection (the "CPL"); and
2. Federal Decree-Law No. 45 of 2021 regarding the Protection of Personal Data (the "PDPL").