Before the financial crisis of 2007-2008, Ukraine, with large
industrial and scientific potential, fertile land, cheap and
educated labour resources, and the population of over 48 million
people, was considered as one of the most attractive emerging
markets for foreign investors.
After the Orange Revolution of 2004 new government talked a lot
about the need to attract foreign investments and favourable
conditions to be created for investors. At that time certain
psychological factor triggered and in the forefront of common
uplift and statements about democratic reforms, many investors
believed and rushed to Ukraine.
Unfortunately, the power went no further populist talks what had
not been expected by investors. In Ukraine they faced within known
rules and conditions of work. Their schemes and business models
proven successful in other countries, did not give expected effect
in Ukraine for various reasons.
