Quite often, the negative consequences of the presence of
counterfeit products on the market are commonly perceived through
the losses suffered by the IP rights holders and the original
product manufacturers or through the damage caused to consumers.
However, the problem is much broader than it may seem and,
unfortunately, affects - in addition to consumers and public - the
state overall. To understand the main negative consequences of
counterfeiting, I would suggest comparing the "business"
and the original product manufacturing.
So, shadow counterfeit businesses do not order the logo design
and advertising and do not invest in brand promotion marketing;
this suggests that their designers and marketers have less work to
do. Quite often the employees of counterfeit businesses do not have
proper employment records, which also reduces the workload for the
finance and human resources departments. The dissemination of
counterfeit goods is carried out without the
