Originally published in Business Ukraine, September
2008
The hotel business is widely regarded as one of the less
developed spheres of the Ukrainian hospitality industry, but this
situation looks set to change over the next four to five years.
These changes will come not only as a result of the forthcoming
Euro 2012 championships but as a direct response to the rising
demand generated by a growing business travel and tourism sector.
Ukraine is going through a period of rapid expansion of its
international commercial relations and as a result not only Kyiv
but almost all the country's administrative centres are facing
the welcome challenge of meeting what are continually increasing
levels of demand. Cities including Donetsk, Lviv, Dnipropetrovsk,
Zaporozhe and Odesa have joined the country's under-developed
resort areas in the fight to bridge the gap created by a lack of
the high-quality hotels which the new generation of middle-class
business people and tourists is
