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ARTICLE · 26 MARCH 2024

Yapay Zeka Doğru Söylüyor Mu?

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Teknolojik gelişmelerin ticari reklamların oluşturulma ve tüketicilere sunulma şekillerinde çeşitlilik gösterdiğinin farkında olan Reklam Kurulu ("Kurul"); oluşturulma şekli ya da yayımlandığı...

TurkeyTechnology
Hande Hançar
Hande Hançar
Baran Güney
Baran Güney
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Teknolojik gelişmelerin ticari reklamların oluşturulma ve tüketicilere sunulma şekillerinde çeşitlilik gösterdiğinin farkında olan Reklam Kurulu ("Kurul"); oluşturulma şekli ya da yayımlandığı mecradan bağımsız olarak, tüketicilerin satın alma kararlarını doğrudan veya dolaylı olarak etkileyen, yapay zeka tarafından oluşturulan içerikleri inceledi. Türkiye'de yapay zeka kullanılarak oluşturulan reklamlara ilişkin özel bir hukuk kuralı bulunmamaktadır. Kurul söz konusu reklamları Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği'nin doğruluk ve dürüstlük ilkelerini düzenleyen 7. maddesine, karşılaştırmalı reklamlara dair ilkeleri düzenleyen 8. maddesine ve reklam verenin ispat külfetine ilişkin 9. maddesine göre değerlendirmektedir.

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