PECR is the Privacy and Electronic Communications Regulations.
The full title is The Privacy and Electronic Communications (EC
Directive) Regulations 2003. The legislation derived from European
Law. It implements European Directive 2002/58/EC, also known as
'the e-privacy Directive'.1 It was anticipated
that, a new EU ePrivacy Regulation (governing electronic
communications) would be enforced in line with the GDPR, however
the delay until 2019 has now been confirmed2 For
this reason, PECR and GDPR will continue to be implemented together
until 2019.
PECR complements general data protection regulations and
provides more specific protection in the electronic communications.
It provides marketers with specific rules, concerning sending
marketing emails, text messages or conducting telemarketing calls.
However, marketers also need to consider the lawful basis they are
relying on under the GDPR for processing personal data for
marketing purposes. PECR covers several areas
